It is festive time now, which indirectly implies that it is high time for shopping. The shopping season has proved to be more competitive as mobile shopping is escalating day by day. Rightly, the Magento e-commerce store owners have an ample opportunity to reach their worldwide customers and increase sales. The data and marketing trends of 2014 obviously help the retailers to plan ahead for this year's festive season and position themselves in a successful way. The certain points that would help the retailers to enhance their online sales are discussed below. The role of time: The consumers have various paths to purchase nowadays such as desktops, smartphones, tablets and the physical stores as well. The retailers may keep a close watch on their search and browsing habits; critical window time between the ads and purchase; and predict the purchase funnel at the moment. And they must react positively with marketing messages as they imbibe the signal of purchase time. Thus, the retailers may expect a strong return on investment (ROI). Retarget campaigns: Retargeting permits brands to target ads to people who have searched for the products or services the retailers handle. The retailers need not wait for the shoppers to visit their Magento e-commerce website, for the sales to happen. The alert retailers must comprehend the signal of intent via the study of the shoppers search behaviour and attempt to make new customers. The mobile way: The retailers may utilize regional based advertising techniques with GPS, such as push notifications, local target based on search behaviour. The advertisers may deliver marketing message on the web or the app and drive a potential customer to their nearest physical store. The personal touch: The retailers ought to think beyond the banners and integrate first and third party data across the platforms. They must have an in-depth knowledge of consumer information and have a first-hand information on the market value. The retailers who consider these business tactics may deepen their brand awareness among the consumers and get a position in the e-market. Original content resource : http://www.magentoindia.in/blog/2015/10/24/festive-alert-magento-e-commerce-store-owners/
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AuthorMagento India is a leading ecommerce development company provides Magento design, customization, module, maintenance services across all over the world. Archives
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