As more and more people prefer to shop online, the demand for the eCommerce industry is never going to end. Moreover, the penetration of advanced technologies and tools in the eCommerce development arena has completely transformed the way store owners used to deliver online shopping experiences to their customers. When it comes to building an eCommerce store, you will find various eCommerce development platforms in the market. However, you must always remember that you need to have a store that suffices the needs of your eCommerce business and your customers. Magento custom development can help you build a fully customized online store that fits your requirements.
Magento is an open-source, feature-rich, and scalable eCommerce development platform that empowers you to have full control over the functionality of your eCommerce store. Its flexible nature allows you to customize, design, and shape their eCommerce stores according to their business-specific needs. Opting for Magento custom development will help you create an online store exactly as you want so that you can make the most out of your store. Key Benefits of Magento Custom Development Whether you opt for Magento 2 theme development, custom Magento development, or Magento shopping cart development services, Magento offers plenty of benefits that take your eCommerce store to the next level. 1. Open-source Being an open-source eCommerce development platform, it offers greater flexibility to create a custom eCommerce website by integrating unique features as per your requirements. Magento offers plenty of extensions that make it the most popular eCommerce platform today. 2. Scalability Magento provides greater scalability to store owners to scale their business as per their needs. Online store owners usually start their online business venture with basic features and functionalities. As their businesses grow with time, they scale up their eCommerce sites to boost performance and revenue. 3. Fully Customizable Magento offers higher levels of customization to create unique and innovative eCommerce websites. Easy Magento 2 theme development and customization options help developers to design the storefront and organize product features as per the business requirement. Magento custom development also gives the freedom to choose payment, shipment, and language options to serve global customers. 4. Easy Third-party Software integration Magento allows for third-party software integrations which gives eCommerce store owners many options for customization. You can easily integrate your marketing software, web applications, and payment gateways like Amazon Pay, PayPal, etc. It allows you to integrate Google services such as Google Analytics and Google Checkout with your eCommerce store easily. 5. SEO-friendly Magento comes with effective search engine optimization features to increase the ranking of your eCommerce sites in the search engine results. The platform optimizes product pages and descriptions and generates SEO-friendly URLs and metadata and tags. Magento also allows you to create mobile responsive websites that are cross-browser and cross-platform compatible. 6. Fast Page Loading Time Magento allows web pages to load faster even when there’s huge traffic. Having a fast loading website is crucial for any business, especially for eCommerce businesses. Customers often abandon a site and look for other alternatives if the site doesn’t load within 3 seconds. Many online retailers opt for Magento 2 theme development as the platform ensures fast page load time and optimized query processing for increasing conversion rates and sales significantly. 7. Out-of-the-box Ecommerce Features Many eCommerce store owners opt for Magento shopping cart development services as they offer many advanced eCommerce features and functionalities like product personalization, easy and fast checkout, multi-store management, product reviews, inventory management, easy CMS management, and add-ons for future upgrades. Magento provides a solid foundation to deliver a delightful shopping experience to users. 8. In-built Marketing Tools Magento offers a huge list of useful marketing tools to promote your eCommerce brand and sales. It offers tools like Coupons, Catalog Pricing, Private Sales, Multi-Tier Pricing, etc. to lure customers to buy more products, which ultimately generates eCommerce revenue. With Magento custom development, it is possible to target customers considering their cart and purchase history data and deliver personalized, relevant product recommendations, and content and enhance cross-selling and up-selling. 9. Easy Coding Developers find custom Magento development very convenient as it enables them to update a website, upload new products on the site, set up filters, and link pages to the sub or main site navigation with the utmost ease. Even online store owners or administrators who have little to no technical knowledge and programming skills can use the platform easily. However, it is always wise to hire a professional Magento eCommerce development company in India for reliable and affordable technical assistance in case of any issues. 10. User-friendly It is very simple to add and update the products and descriptions and other content on the website with Magento. Magento provides a user-friendly user interface and easy site navigation which saves a lot of time for users. 11. High-end Security Magento is known for its reliable and advanced security system. Since eCommerce sites deal with online transactions and store massive user data, they must be highly secure to ensure the credibility of the site and gain the trust of customers. Magento offers multi-level security permissions to manage internal access of the site efficiently. Additionally, it provides CAPTCHA and PCI Data Security for assured data protection. 12. Vast Community Support Since Magento is an open-source platform, it is supported by a vast, active community of eCommerce developers, designers, enterprises, bloggers, etc. across the globe. Magento is the most popular CMS, so you can easily approach developers and SEO specialists for help. It is one of the safest, fast, feature-rich, and ever-evolving eCommerce platforms that can meet all the requirements of users. Ready to Get Started with Magento Custom Development? Many online retailers prefer to customize their Magento eCommerce site to make it unique, attractive, and engaging for their visitors. Custom Magento development can make it possible. Magento offers myriads of features and functionalities that encourage eCommerce store owners to invest in Magento 2 development companies. If you’re a startup or growing eCommerce business, you may hire an offshore Magento eCommerce development company in India to get high-quality Magento eCommerce solutions at the most affordable rate. However, you must do thorough research to choose wisely.
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Omnichannel is a popular term in the world of business that we have heard multiple times, possibly. Most of the experts recommend this strategy to enjoy desired E-commerce outcomes. But it is confusing for several vendors because it is too much everywhere. In this blog post, we will find out how b2b ecommerce solutions will integrate the Omnichannel approach to enjoy desired outcomes in the best possible manner.
What is Omnichannel Commerce? Omnichannel commerce is a multi-channel distribution methodology that delivers a streamlined consumer experience, whether the customer purchase from a mobile device, laptop, or retail store online. 60 percent of the consumers use different platforms during their shopping, according to a study. They purchase only when they have obtained appropriate information from various platforms. This methodology is all about the whole experience of the client, not specific interactions of the client on multiple platforms. Benefits of Omnichannel Commerce: 1. Boost Customer Loyalty Clients enjoying omnichannel services spend more and are also more loyal to a brand. The research revealed that with further spending, consumers return to shopping within 2-3 months of an omnichannel shopping experience. In addition to single-channel use, they also suggest the brand to family and friends. Having discount coupons, mid-sale campaigns, and other traditional marketing tricks, you can enhance consumer loyalty. This guarantees that revenue would not only boost with an omnichannel approach but also boost consumer loyalty. 2. Growth in Sales It’s not that simple to make your sales strategy omnichannel and you have to hire Magento 2 developers from a reputed development agency. A research revealed that omnichannel consumers always look to invest more cash than single-channel consumers. In comparison to those who used just a single channel, customers who used multiple channels purchased more. 3. Latest Data Insights Merchants who have tools to track their customers on different platforms can easily represent their customers in a better & more improvised manner. Omnichannel commerce helps brands to gain timely insights regarding how to build compelling content that boosts consumers to buy more, not only online, but over retail stores. 4. Enhanced Client Experience The most important factor for customers is to have a smooth & engaging experience. Customers prefer an omnichannel experience with smooth service between communication channels, as per the reports. Customers interact with the assistance of touchpoints and social ads, an email newsletter, mobile push notification, or chatbot conversation all are considered as the touchpoints. The user is encouraged to connect in the most feasible way using multiple touchpoints. Here are a few steps to start off an omnichannel commerce strategy that works for your brand: 1. Get to know your customer Research your target audience's interests, behavior and needs. Ask them questions, customer feedback and implement social media and social listening tools. 2. Choose the right channels Find out where your customers are and what they're doing. 3. Be Specific with channel One channel used for interaction, the other for news updates and many more. 4. Connect all channels This is the complex job to perform and only works if you execute it properly. You'll need the right approach to follow your customer across all touchpoints. Getting insights regarding review on your website, checking social ads, window shopping at an online marketplace to finally buying at your physical store. 5. Improve your channels There's no time to be casual, keep on testing and improve your strategy. Document these touchpoints properly to serve your customers in best manner. This way, you'll create a loyal customer who keeps coming back for more. Wrapping Up It is very crucial to keep up with the ever-changing world of commerce. Currently, more and more brands are taking keen interest to invest in Magento 2 development company to explore the advantages of B2B omnichannel. Moving from a single-channel to omnichannel commerce requires expertise and effort. But it is crucial to see the market trends. Single-channel sells through one sales channel, while Omnichannel commerce connects multiple channels, offering customers a streamlined experience. In the last few years, the E-commerce industry has become very popular. Most of the merchants are opting for online operations for their business. This is because people prefer shopping online as it is very convenient for them. In addition, the number of mobile users has increased exponentially. That’s why businesses are now focusing on online stores. The best thing is that several E-commerce platforms are available in the market to create an online store. But the features offered by Magento are best, making it the best platform for development. Online shopping is more convenient and is accepted by all kinds of consumers. If you are looking for E-commerce store development and planning to launch it, just consider these essential things mentioned below.
1. Study Target Audience The first step before launching an E-commerce store is to do a deep analysis of your target audience. Study the preferences and purchasing habits of your buyers. Find out whether they are ready to buy the products online or not. By analyzing, you will be able to identify the specific requirements of your potential buyers. This way you will get the opportunity to stay ahead of your competitor and become popular. Share all your requirements and analysis with your Magento developers that are working on your dream project. This will help them to include all the business requirements in the project. 2. Competitor Analysis By studying the keywords of your competitors, you can plan the strategy for your E-commerce store. You have to do something different to make a space in the highly-competitive market. To stay ahead of your competitors you have to provide consumers best prices for the products and also have to include the latest features like secure online payments, alert notifications, fast shipping, and custom searches. 3. Proper Marketing Strategy Even if your E-commerce store has the best design, but it lacks proper marketing then driving customers will be quite difficult. You have to implement marketing strategies to drive potential customers who are ready to purchase products. You can also boost online visibility and awareness about the store via social networks, email marketing campaigns, paid advertising and blogs. Thus creating and implementing a strong marketing strategy will help your store to drive sales and boost business revenue. 4. SEO SEO is an important technique to make an E-commerce store rank higher in SERP. Although Magento has inbuilt SEO features that help a store in getting a higher ranking, still you need to hire some experts who can do the promotional work for you. You can also opt for the paid optimization services like PPC to give more boost to visibility and traffic of the store. Conclusion: We have included some essential things to include in your store launch. If these steps are properly followed then it can give your store a good opportunity to drive sales. Appropriate marketing is very essential to get customers. You can also opt for SEO marketing for your store and begin the sale process. If you have to hire Magento developer for your project, just stay in touch with them to implement the right strategy for your E-commerce store. With the increasing demand of customers, every business is going with the trend of having an e-commerce website where they can easily sell their products and services. Online store offers a lot of benefits to retailers and merchants. More and more businesses are switching to e-store from a physical store. Buyers prefer purchasing products online by relaxing at their home. By this, we can say that buyers are enjoying the benefits of online stores.
But for brands, selecting a platform to build an e-commerce website is quite challenging. In this post, we will give you all the details about why Magento is the best platform to opt for. There are plenty of reasons for supporting Magento platform. People can contact a Magento development agency to build a new website or get the existing one revamped for their business. Let us discuss some important features and understand why it is the best one. 1. Open-Source It is an open-source platform available in two versions that is community edition and enterprise edition. These two editions are used by Magento e-commerce development firms to build websites having a range of powerful functions. The functionality it provides is adaptable and authorize the developers to customize their codes when needed. The add on features offered also come at no cost. If you have a startup business, you can start with basic community version and further upgrade it as the business grows. 2. Flexible The platform gives developers the freedom to integrate the latest features that are very crucial for an e-commerce website success. Fast loading speed, interactive layout and performance are very essential to drive buyers. The framework promotes easy customization of shopping carts, items, brands, pricing structure and a lot more. 3. Inbuilt SEO Features The best thing that makes Magento stand apart from the other frameworks is inbuilt SEO features. Developers can configure the meta tags, product descriptions as well as the keywords of all pages and provides the team full control over the search engine working. These SEO features play a vital role in website success on search engine results. Proper optimization is the major technique to drive visitors to websites. 4. Responsive Buyers prefer shopping through different gadgets including mobile, tablets, desktops and laptops. Magento makes sure no issue comes with the website access on different gadgets irrespective of their screen size or operating system. It helps developers to build a website compatible with every gadget. It boosts the customer experience to access your websites not just via laptops but also through mobile, and tablets. 5. Security For getting into the online business, security is an important element to consider. Customer data is at risk if not properly secured. Magento has strong security standards to develop secure online store. Having so many outstanding features, a business can’t ignore the relevance of this framework. Conclusion: We know that every e-commerce development platform comes with its own innovative features, but Magento has features that satisfy all the needs of online stores better than any other platforms available. It has the functionality to drive business growth effectively. B2B e-commerce is a challenging business landscape as merchants face a rapidly evolving and dynamic marketplace. Unlike B2C buyers, the ones in this domain are less likely to browse the product catalogs for long times. Conversely, they are pressed for time and resistant to targeted marketing as well. So the challenges for sellers are very different, with the customers being difficult to reach, connect with, and engage for conversions.
The success of B2B customer engagement is greatly dependent on making the search as convenient as possible. Additionally, there is a need to rethink ways to present content and buying opportunities to online shoppers. The idea is to decide the right platform and Magento 2 development has deservingly won the race because of different reasons. Let us uncover some reasons that make Magento 2 a perfect choice for B2B e-commerce. Flexibility and Scalability B2B sellers experience the challenge of dynamically changing customer demands, which makes flexibility and scalability an essential rather than a choice. The volume of interactions with a B2B e-commerce site can change with a single big deal. Therefore, these sites need to have the ability to scale with agility. Magento 2 is a scalable platform which comes with a high degree of performance as well. Additionally, it has some outstanding capabilities that makes it just right for B2B businesses selling online.
Mobile commerce the backbone of e-commerce and its importance in the B2B landscape cannot be overlooked. The reason is that a majority of buyers transact via their phones and tablets, just for the sake of convenience and flexibility. B2B sellers cannot do without mobile apps because they may end up losing their prospective clients unless they are present on the mobile channel. Once again, Magento 2 is emerges as a game-changer as it is capable of rendering excellent Magento mobile apps. The platform brings the progressive web apps ecosystem, which has been tailored to enable the creation of feature-rich m-commerce apps with minimal efforts and within the shortest time span. Unmatched security A data breach is the biggest concern for business organizations, more so with B2B organizations as they have a wider range of regulatory standards to comply with. As security is the building block for Magento 2 is built with security in mind, it meets all the security requirements that a B2B e-commerce development platform needs to have. For instance, it comes with built-in payment gateway options and similar tools which render simplicity and safety for the processes related to managing sensitive data. Conclusion With so much on the plate, Magento 2 comes ahead as the best choice for businesses in the B2B e-commerce domain. If you are already there or planning to start up, you can hire Magento developers to leverage this advanced version for creating an e-commerce store for your business. Getting the right start means that you can capitalize the right opportunities for your organization. The launch of Magento 2 has brought in a whole new range of features for e-commerce stores. To add to this, the new version is fast, user-friendly, and well-optimized. Sellers are keen to explore these features for adding new functionalities to the websites and using them to their advantage. This is one reason that Magento 2 development is gaining precedence in the present times. However, moving over to the new version is a decision that needs to be considered with great care. Also, the seller has to take some steps to be well prepared for the contingencies that the store might encounter during the process.Read more...
https://goo.gl/uetLZR The role of payment gateway for an e-commerce store is a critical one as it simplifies the transaction. Seeing the significance of smooth and secure online transactions, it becomes imperative that you choose the apt payment gateways to be integrated into your e-store. Here are some guidelines that expert Magento developers consider while making this choice.Read more...
https://goo.gl/z4wy3V Magento is acclaimed as one of the best and widely-used e-commerce platforms today. And this reputation is well-deserved as it is feature-rich, flexible, robust and excels in performance as well. The popularity of the platform extends to its latest version too, which, in fact, scores higher over its predecessor in terms of functionality and features.
This is the reason that Magento 2 development and migration services are in high demand today. However, this is only one side of the picture as the new version has its own set of flaws too. One of the common issues that developers and users have complained of is the slow loading speed of Magento 2. The issue has to be dealt with on priority basis as it can hamper the customer experience and have a negative impact on the store’s revenues. At the same time, it is important to be unbiased while tackling the questions that revolve around the performance issues with the platform. Migration to Magento 2 might have given you big expectations but things may not seem so great if you encounter speed issues with the store. However, identifying the exact cause of the problem and resolving it is the best thing to do. Read more... https://goo.gl/SDVMfb Magento is a versatile e-commerce development platform that is taking up these changes effortlessly and is also ready for more that may come up in future. The mobile app scenario is evolving too, as both buyers and sellers are keen to embrace new technologies to keep pace with the changing trends.
Here are some trends that are going to influence Magento app development in 2018.Magento developer in India and abroad needs to be aware of these trends so that he can create apps that are sure to deliver results. Magento India is a leading agency that caters end-to-end Magento e-commerce services. The expert developers here create rich e-commerce stores and mobile apps that are capable of taking the enterprises to the next level. Read more... https://goo.gl/9dCrrj 2018 will see a big shift in Marketing marketing too as the traditional SEO will be replaced by live streaming videos. Following these trends is the feasible thing to do if you want your online store to stay on the top in 2018. Hire Magento developer to help you in taking up these innovations as a part of your business.Read more...
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AuthorMagento India is a leading ecommerce development company provides Magento design, customization, module, maintenance services across all over the world. Archives
September 2017
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